Did you know that 60% of SMEs don’t understand what strategic marketing can deliver to business growth? And done well it gives most businesses their best opportunity to grow.
We have given you the basics of marketing and communications so let us dive into specifics! Let our extraordinary speakers tell you more about strategic marketing including what’s the difference between strategy and tactics, why marketing is more than brand and how to develop a sustainable plan that delivers results.
3pm free consultation / 4pm networking and refreshments / 4:30pm start
Our Extraordinary Panel
Jason Bird
Creative/Managing Director
LuxxBox
Jason founded Luxxbox in 2006, designing and manufacturing furniture, lighting, and objects for both commercial and domestic use. With a long and varied career, accolades and exhibitions in Los Angeles, London, New York, Tokyo and Australia, Jason’s skills are channeled into Luxxbox's unique aesthetic version of the urban design.
His career launched in architectural lighting in Australia before relocating to the US, designing for several major US manufacturers. Returning home to his own practice; he focused on designs embodying a visual display of strength exploring the negative space. Using unconventional materials, industrial finishes, colours and production techniques they push boundaries to make a unique style statement. Jason's intimate knowledge of lighting design and manufacture have also seen him receive international awards for his large-scale public and custom lighting installations. His company Luxxbox has become a significant manufacturer exporting his designs throughout Asia, Europe, and North America.
Jason has received numerous national and international awards for furniture and lighting including the International Contemporary Furniture Fair in New York (2010, 2015); London Design Festival (2010,2011); and Tokyo Design Tide (2010). Other notable projects include a custom table series for Ridley Scott's Prometheus (2013); extensive work for Google Inc and the South Chair, a finalist at New York Battery Park Conservancy International chair competition (2014.)
In 2013 Jason authored Hightide: Queensland Design Now, a comprehensive showcase of Queensland design. He has also been on the Board of the Brisbane Powerhouse Performing Arts precinct since 2013, a fellow of the Design Institute of Australia and a member of the Illuminating Engineering Society of America.
Debbie Richardson
Director
marketingforCEOs
A regular speaker, facilitator, and advisor to CEOs and business leaders, Debbie believes that the traditional marketing function is failing businesses. She has created a structured methodology that cuts through tactics and connects marketing strategy to business strategy.
A sense of frustration with the lack of boardroom engagement and understanding of marketing strategy pushed Debbie to take action. To test her belief, Debbie researched with CEOs in the UK and Australia to examine their perception of strategic marketing. This led to the development of a unique tool – the 9 Boxes™ – a process that assists CEOs and business leaders to understand and build capability in strategic marketing in the context of their own business.
The 9 Boxes have assisted ambitious businesses in the UK, US, and Australia to benchmark their marketing capability by building a strategic marketing function that contributes to profitable growth.
Debbie’s insight into mid-tier businesses has built on her extensive experience in corporate organisations in the United Kingdom with significant global media group News Corporation, working on The Times, The Sunday Times, The Sun and The News of the World as well as global recruitment business Robert Half International.
Today she speaks regularly at CEO forums, helping senior executives benchmark their current marketing performance and understand their role in using marketing strategically, directing it from the boardroom.
